AssayMetrics Ltd

 

AssaymetricsBusiness profile

 

Location: Cardiff

Sector: life sciences

Web site: www.assaymetrics.com

 

Investment

 

Amount: undisclosed, part of a syndicate of business angels

Type: equity

Executive: Jocelyn Brown

 

Why we invested

 

AssayMetrics is an early stage company with high-growth potential, founded in Wales.

 

The company was established in 2004 as a re-seller of fluorescent technologies to biotech and pharmaceutical companies. It established new revenue streams by developing and supplying its own brand of fluorescent technology for drug discovery.

 

AssayMetrics has a strong management team, with several years' industry experience, having worked together for GE in Cardiff.

 

AssayMetrics required investment to develop a new plate reader, to satisfy its key customer. It demonstrated advanced proof of principle for its new technology, with a working prototype.

 

The outcome

 

AssayMetrics has attracted significant interest from a number of high profile customers wishing to act as beta test sites for the new plate reader. It has strong potential for commercial returns.

 

The company now seeks to expand its product range, based on feedback from existing customers.

 

Testimonials

 

"AssayMetrics Ltd is head and shoulders above many small start-ups in that they are already attracting significant interest from leading names in the pharmaceutical industry. We're excited to work with such a talented management team, who possess such strong and deep commercial experience." Jocelyn Brown, investment executive, Finance Wales.

 

"The drug discovery market continues to grow despite the recession and we are delighted to be able to place a technology in the hands of customers that will make the process faster and more efficient." Dr Pierre Graves, managing director, AssayMetrics.